HOW WE WORK
Every engagement is led personally by Yohay Etsion. The person who sells is the person who does the work. No junior analysts. No bait-and-switch.
"Your CPO, fractionally."
Senior product leadership embedded in your organization on a fractional basis. AI-augmented delivery means this isn't limited to a few hours of advice per week. It's high-throughput leadership with real deliverables every week.
Cadence: Ongoing embedded support
Duration: 3-12+ months
Structure: Monthly retainer, renewable quarterly
Key relationship: CEO / Board
Founders acting as CPO who need to hand off product leadership to focus on the business
Bridging a CPO gap during hiring or transition, when you can't afford months without product leadership
Product leadership across portfolio investments without full-time headcount at each company
Interim product leadership during reorganization, M&A, or strategic pivots
"From concept to launch."
End-to-end product delivery from initial concept through market launch. ProductBeacon delivers the product strategy, requirements, design direction, GTM plan, sales enablement, and launch coordination. Engineering is done by your team or a partner; ProductBeacon ensures they build the right thing.
Cadence: Milestone-driven sprints
Duration: 6-16 weeks
Structure: Fixed scope with defined deliverables
Key relationship: Founder / VP Product
Startups building their first product who need the full strategic-to-launch package
Established companies launching a new product line or entering a new market
Companies with engineering capacity but lacking product definition and GTM capability
Going from "idea" to "investor-ready product story" fast with concrete deliverables
"Scale your product org."
Augmenting, transforming, or operating your product function. From inserting additional PM capacity into an overwhelmed team, to redesigning the product operating model, to running product operations for companies that need process discipline.
Cadence: Phased or continuous
Duration: 2-12 months
Structure: Retainer or project-based
Key relationship: VP Product / COO
| Fractional CPO | Product Build | Org Services | |
|---|---|---|---|
| Core question | "Who leads product?" | "What do we build?" | "How does our org work?" |
| Duration | 3-12+ months | 6-16 weeks | 2-12 months |
| Mode | Embedded leadership | Project delivery | Augmentation / Transform |
| Success metric | Strategic clarity, team velocity | Product launched | Process maturity |
| Buyer | CEO / Board | Founder / VP Product | VP Product / COO |
A 1-2 week structured assessment that establishes fit, scope, and a recommended engagement plan. Discovery delivers immediate value, even if you don't proceed.
Where is your company today? Product, market, team, and competitive situation.
What's missing? Strategy, roadmap, processes, team capability, GTM alignment.
Proposed tier, scope, timeline, deliverables, and investment. Tailored to your situation.
Discovery investment is applied as credit toward the first engagement month if you proceed.
Start with a 30-minute conversation. We'll figure out the right approach together.