Research

Open Web · Methodology-First · Zero Vendor Sponsors

ProductBeacon Research.

Impartial market research, published on the open web. Every report runs on publicly verifiable sources and the Verifiable Proxy Rule. Methodology is the product, and it ships on one canonical page covering every market we cover.

Authored by Yohay Etsion.

Head of Product (Fractional), AXIA · Creator of Product Org OS · Author of Leading the Charge (2023) and Vision to Value (coming 2026).

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Featured Research

One market, one report, both parts live. Part 1 lands the data battlegrounds; Part 2 lands the platform wars.

Cyber Security Markets · Both Parts Live

State of Cyber Security Markets 2026.

An operator's read of eight fronts across two parts. Part 1, the data battlegrounds (IRM, DLP, DSPM, and convergence); Part 2, the platform wars (SOC, Edge, AI Security, Identity, and the Grand Unification capstone). 596 citations, zero vendor sponsors, with falsifiable tests for 2027 grounded in publicly observable signals.

8 Fronts · Two Parts · 596 Citations · Both Parts Live

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Start here

Eight fronts across two parts, 596 citations, zero vendor sponsors. Two entry artefacts depending on how much time you have.

Pre-Call Briefing Pack
60-minute pre-read. The load-bearing Pattern Claims and buyer choices across both parts, with the falsifiable tests behind each. Start if you have an analyst call.
Report Digest
Chapter-by-chapter synthesis across both parts. Start if you want the full substrate without the eight-front commitment.

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What is next

More markets, coming.

ProductBeacon Research is a publishing program, not a one-off report. Additional market coverage will appear here as it ships. Each market follows the same methodology and the same publication discipline.

Coming

Digital Intelligence

The digital intelligence market: SIGINT, OSINT, fusion, and investigative analytics for law enforcement, national security, and national intelligence agencies.

Coming

CCaaS

Contact Center as a Service is where enterprise customer service acquires cloud-based customer experience platforms to manage customer interactions.