Research

Open Web · Methodology-First · Zero Vendor Sponsors

ProductBeacon Research.

Impartial cyber market research, published on the open web. Every report runs on publicly verifiable sources and the Verifiable Proxy Rule. Methodology is the product, and it ships on one canonical page covering every market we cover.

Authored by Yohay Etsion.

Head of Product (Fractional), AXIA · Creator of Product Org OS · Author of Leading the Charge (2023) and Vision to Value (coming 2026).

Read the methodology →

Featured Research

One market, one report, in progress. Part 1 lands the data battlegrounds; Part 2 lands the platform wars.

Cyber Security Markets · Part 1

State of Cyber Security Markets 2026.

An operator's read of the IRM, DLP, DSPM, and convergence battlegrounds. Four chapters, 280 citations, zero vendor sponsors, with falsifiable tests for 2027 grounded in publicly observable signals.

4 Chapters · 280 Citations · Part 1 Live

Read Part 1 → · Jump to chapters · Collateral map

Start here

Four chapters, 280 citations, zero vendor sponsors. Two entry artefacts depending on how much time you have.

Pre-Call Briefing Pack
60-minute pre-read. Three Pattern Claims, three buyer choices, falsifiable tests. Start if you have an analyst call.
Report Digest
14-page chapter-by-chapter synthesis. Start if you want the full substrate without the four-chapter commitment.

About the author →

What is next

More markets, coming.

ProductBeacon Research is a publishing program, not a one-off report. Additional market coverage will appear here as it ships. Each market follows the same methodology and the same publication discipline.

Coming June 2026

State of Cyber 2026 · Part 2

Four more cyber-security fronts plus a cross-front Platform Wars Synthesis. SOC platform war, SSE / edge theater, AI security, and identity & PAM.

Coming

Investigative Analytics

The investigative analytics market: off-the-shelf solutions for law enforcement, national security, and national intelligence agencies.

Coming

CCaaS

Contact Center as a Service is where enterprise customer service acquires cloud-based customer experience platforms to manage customer interactions.